About us

About Us

Tech for Non-Techies is a boutique professional services firm helping governments, corporates and executives succeed through education strategy and programming. In an age when even your coffee shop has an app, every company is a tech company. This means that to succeed today, every ambitious professional needs to Speak Tech.

Speaking tech is not the same thing as doing tech. It means learning how to collaborate with technologists, ask the right questions and align business goals with technology strategy. We do not teach people to code, because we do not believe that this will bring the best ROI for most professionals today.

Learn about Tech for Non-Techies Global here

Meet our founder

Sophia Matveeva is the CEO & founder of Tech For Non-Techies, an education and executive coaching company. Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology, and hosts the top rated Tech for Non-Techies podcast.

Tech for Non-Techies teaches non-technical professionals how to Speak Tech and succeed in the Digital Age through corporate & individual training programs.

As a non-technical founder, Sophia has co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more.

She has also guest lectured at the University of Chicago, London Business School, and Oxford University, and led the Blackstone x Techstars accelerator at the University of Texas.

Sophia is a start-up mentor at the Chicago Booth Polsky Center of Entrepreneurship, and has advised leading accelerators including Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator.

She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol. She speaks English, Russian and French. Sophia also sits on the Board of University of Chicago’s Alumni in the UK.

This program is made possible
by support from Tamkeen. 

Tamkeen is the Kingdom of Bahrain’s Labour Fund, established in 2006 and tasked with the responsibility of empowering Bahrainis to become employees of choice and enabling the private sector to become the key engine of economic growth, to serve the purpose of achieving sustainable economic development in Bahrain. Tamkeen brings partners from the private sector together with other key government players within the Team Bahrain ecosystem to drive the vision for the Kingdom forward.

For more information about Tamkeen, visit: www.tamkeen.bh